According to a recent survey, 42% of companies say they can’t afford to lose any data during a disaster. Another 80% of responders expect mission-critical applications to be available within 24 hours of a disaster.*

If your current disaster recovery environment falls short of your enterprise needs, how do you sell an improved disaster recovery plan to your executive team?

Smarter Ways to Sell Disaster Recovery

Jon Toigo, disaster recovery expert and author of the storage blog Drunken Data, recently detailed a smarter way to sell disaster recovery to your executives. While speaking at a Storage Decisions conference in August, Mr. Toigo addressed ways to help generate support for your next disaster recovery project.

  • NOT SMART: Talking simply about risk reduction in your DR presentation.

While risk reduction is one of the benefits of a DR plan, it may difficult to generate support for a program that simply reduces risk. Yes, risk reduction is an important part of disaster recovery, but your DR plan can be more than just an insurance policy for your data. A well-planned disaster recovery environment can promote greater productivity during a disaster, help contain potential costs, and protect the enterprise data and applications you value most.

  • SMART: Show the cost of downtime in a financial number.

For every hour of application downtime businesses experience, they can lose thousands or even millions of dollars. Calculating the cost of downtime in your enterprise can help your executive team better understand the critical nature of a well-planned disaster recovery environment and how disastrous a failure could be to the bottomline. Showing the financial cost of downtime in comparison to the cost of disaster recovery hardware could help you gain executive approval for your next project, not to mention help everyone keep their jobs.

  • SMART: Including all the benefits of disaster recovery in the conversation.

There are more components to disaster recovery than simply reducing risk. When selling a DR plan to your executive team, approach disaster recovery as something that increases productivity as well as reduces risk. When a disaster strikes, a disaster recovery system can increase productivity because reduced downtime means applications are accessible to your employees sooner.

No matter how you decide to present a DR plan to your executives, a disaster recovery environment is essential for protecting your mission-critical data and the livelihood of your business. Click here to watch Mr. Toigo’s disaster recovery presentation.

*900 enterprises surveyed by in 2012

Photo Credit: clockwise from top right. Tom Brandt, Flickr. CC Licensed. Pete Hunt, Flickr. CC Licensed.

Interested in improving your disaster recovery environment? Reliant can provide new, used, and refurbished hardware to help you upgrade your disaster recovery within your budget constraints. Talk to a dedicated Reliant Storage Specialist today.